Adrian Nantchev's Blog

Jobs don't have futures - people do.This world is changing and unless you change with you will be left behind.AI and robots are making more jobs obsolete, so it is down to your resourcefulness to create your own career and job.There has never been a cheaper or more productive time to become an entrepreneur. Technology, connection and opportunity has never been so abundant. It is only going to be more abundant and plentiful.The only thing that is stopping you from becoming an entrepreneur is yourself - it may be your family, but their words only have power because you believe them and bow to their fear and insecurities.There is a principle called the 40/40/40 rule, which talks about why would you work 40 hours a week for 40 years and because of inflation your savings is worth 40% less? Why would you want to do that? Instead, have a life with minimal regrets and do your own thing in life and carve out your own future.Question of the day: How are you becoming an entrepreneur?

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersAlways be learning new things so you never run out of ideas and things to talk about with your audience. YouTube videos, books, documentaries, etc, the more you take into your mind, the more you can then talk and share with the world. Thus generating new ideas in general, because, perhaps your customers would need to know something that you just learnt - and they would be very grateful to know it. As you learn more things you can contribute to more conversations with your audience.This is how you create opportunity from thin air: you fill your mind with new ideas, concepts and innovations. Because the more you have in your mind the better, as it means that you can spew out more ideas and inventions daily. By filling your mind with useful, applicable and smart ideas then your thoughts and ideas become likewise.Imagine your mind like a container and inside are knowledge 'particles' which is everything you know. I would have a knowledge particle for marketing, book writing, fictional writing, start ups, finance, investing, etc. There is an old saying, and it is indeed true: the more you learn, the more you earn.So, with all these different knowledge particles in your head, when an external input enters, it then bounces off your existing your knowledge. As it bounces each particle will check it compared to its knowledge and the information it represents. So for instances, when I talk about business with people then I am inclined to get more business ideas because as the concepts and ideas bounce off my pre-existing knowledge base I get more ideas from talking to people. The bigger that knowledge base is, by having more knowledge particles and learning more, the more ideas and opportunity I can create from thin air.In winter 2016 I was at a super market car park in Stafford a town 20 miles north from where I live. As I was getting out of the car, the other car that was parked next to me had a 4 leafed clover air freshener hanging from the driver's overhead mirror. The image went straight into my mind and it bounced off of my book writing knowledge particle which resulted in a rush of ideas and concepts that I could profit from, and I could even take the thought process and reverse engineer it so as to use it create even more opportunity. The problem is that the ideas generated are not priority right now, but I will get find a way so as to make them a reality some time very soon.The more knowledge there is in your mind, the more you can create from thin air, because you are becoming more resourceful with the same things that are available to us all. What is stopping the owner of the car that had the air freshener in it from coming up with the same ideas that I had? In theory: nothing, apart from the fact that I know how to use the iconography of the 4 leafed clover to make money. He may have other ideas on a daily basis - not to disparage him; but his air freshener gave me an idea.This, in part, explains why it is not a lack of opportunity that you are missing, but you are not resourceful enough with what you can and cannot do. The question is, what is your mind full with? And how are you becoming more resourceful?The more knowledge you have in your brain, the more opportunity you can spew out into the world when you see or hear something.Question of the day: what strategies do you always fall back on?

This is an except from my book: 101 Entrepreneur Questions and Answers.Rich Dad Poor Dad, by Robert Kiyosaki. This book highlight the difference in attitudes and priorities between rich and poor people, it also highlighted the importance of having a passive income. Both are very fundamental lessons.Retire Young Retire Rich, by Robert Kiyoaski. This book, unlike Rich Dad Poor Dad, is more to do with balance sheets, understanding some key business metrics and how it is you can be able to retire young.4 Hour Work Week, by Tim Ferriss. This is the first book that I read and it mainly talks about how to leverage your time and energy to get the best results possible.Richest Man in Babylon, by George S. Clason. This is a series of parables that teach us the important aspects of money, how to handle it, gain it, achieve good luck and such.Contagious, by Jonah Burger. This book talks about how to generate word of mouth and is a good way to create viral marketing.Start With Why, by Simon Sinek. Simon talks about how every venture has to have a purpose and a vision behind it.Key Person of Influence, Daniel Priestly. This book came to me at the right time in my life, because it talks about how people can become influencers in the world and become a known and respected. This book also encouraged me to write my own books, and had it not been for Daniel I would not be writing this book.How an Economy Grows and Why it crashes, by Peter Schiff. This book may be a little controversial in the economics community, but it is very simple to understand and follow, as it discusses how economies grow based on what is called a Gold Standard and how fiat currency (which is what we have today) is doomed.Think and Grow Rich, by Napoleon Hill. This book is more or less the standard for self development. This book will change your life and it is one of those kinds of books that you need to read again and again over the years, it is not something you can read one day and fully understand. Napoleon breaks down the essences of success and how to achieve it- this is mandatory reading.Question of the day: what book are you curently reading?

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersCertain kinds of people only, as you do not want unqualified traffic and just anybody coming to your website.There are two kinds of audiences: qualified and unqualified. This means that you want the right kind of person (qualified) coming to your website.Qualified traffic are people that are in the market for what you are selling and are inclined to buy from you, follow you on social media or share your content. Unqualified traffic is any person that may come to your website and do nothing because it means nothing to them, nor may they care about what you are selling. I may go onto a website that is selling make up and leave straight away, but if I were to go to somewhere like investopedia.com, then I would spend a lot of time there consuming their content.One way to ensure that your content attracts the right kinds of people is to trend stack themes and information into your content. Trend stacking is taking trends that are popular/relevant for the past few years to the general public, the world and within your appropriate sector/industry that they may be searching for and want to know more about.Combine common trends from the past 5 years to create content and to converse with people that the content will especially resonate with. Here are some trends happening in the world:3D Printing.Artificial intelligence (AI).Augmented and virtual reality.Automation.Everything on demand.Humanized big data.Internet of things (industrial internet).Nanotechnology.Synthetic foods.The more trends you combine, the more it appeals to a certain audience. This is important to understand and apply as it ensures that only the right kind of people are finding your content and coming to your website via a call to action.So, if you started a blog about how AI can automate the 3D printing of specialised components in Mercedes Benz car manufacturing, then it will be a very authoritative blog by default as you may be talking about a lot of technical terms and information that is only relevant to those industries, thus your audience will be very specific and not just anyone that may stumble across it online. You would have to search for something specific in order to come across this blog post.But you can also apply this to local trends and things that are important to your customers and/or the local economy, as opposed to just global trends. Let us say that you are a Mercedes Benz car dealership in the USA and you want to start blogging about your products and services. Here is how you would trend stack your entire blog, so as to come up with other content ideas that relate to your audience:Owning a Mercedes Benz.Best practises for owning a Mercedes Benz.Best practises for owning a Mercedes Benz in the USA.Best practises for owning a Mercedes Benz in the USA and driving in the winter with heavy snowfall.By talking about much more unique things that only your audience will be afflicted by and care about, then you can begin to attract the right kinds of people.As you combine different trends that affects your audience they can find your content and you can join the conversation that is happening in their head easier. This is why I advocate creating content on scale with a whole variety of different topics, so as to be everywhere that your audience is and to talk about as many different things that they may find interesting and relevant. Because this way you can be found, and if you set it up correctly from the start, then you are doing the work once and getting paid forever by utilising good under the radar call to actions.However, do not mix together too many topics and trends, because you may then lose your original message and identity. It is ok to combine 2-4 trends, but any more and you start to have too many weird combinations that, inadvertently, will begin to appeal to fewer people.Additionally, it is worth understanding the law of diminishing returns which states that over time your input will return you an exponentially less of an output. Essentially, by continuing to talk about the same subjects you will wear it out and people will want to read about something else, and/or you would have talked about all the things that are worth talking about.Question of the day: how are you generating quality leads from your content?

This is an except from my book: 101 Entrepreneur Questions and Answers.You have got to be happy with what it is you are doing and working on, otherwise you will not enjoy your time.You have to be competent with what you are doing, otherwise you will struggle to see results.Do the work once and get paid forever, use this as a standard benchmark on how you create new systems, assets and things. I am lazy and ambitious; lazy to create an automatic system and ambitious to want to create something big and profitable. Leverage: do more with less.Keep going, because the day that you give up is the day you will regret not finishing for the rest of your life.Keep learning, because you are one skill away from changing your fortune, you don't know what you don't know and the smarter you become, the more you realize what you don't know.Do not be discouraged; do not let a temporary defeat turn into a permanent failure. It simply means that you need to go back to the drawing board and reconfigure what it is you have to offer to the general public and whether or not they want it.Be adaptable, as the world changes constantly and what worked this year may not work next year, the methods that worked in 2007 may not work today.Have fail safes and contingences, because rainy days do happen.Be wise and humble, because when you are corrected, whether from a mentor or the market, you have to realize where you went wrong- as being stubborn is not a good trait to have.Question of the day: Are you becoming an entrepreneur?

[image error]This is an except from my book: 101 Entrepreneur Questions and Answers.Let your actions speak for themselves and show others your successes. Enlighten people about how they can have a better life for themselves and how they can live it by their own means and do what they want, because in the world of social media, PayPal, the internet, etc, you can create a brand and monetize it online.Their need to succeed has to bigger than their fear of what they're currently doing. When they dare to become more, through seeing your experiences and successes, they then know it is possible and want it for themselves. Lead through your actions and through your results.The main 3 things that everyone needs to master are:Comfort zone - expand it to have the tenacity to act.Knowledge - learn more to do more.Do the work once and get paid forever - be lazy and ambitious; have that your standard when it comes to your activities. Be lazy so the money comes to you via the system you created by your ambition.Question of the day: How are you increasing your motivation to succeed?

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersHowever, there is an interesting aspect of mankind that has endeared throughout the eons, and I want to explain what that is to you through a story about Mr. Baker:You see, Mr. Baker was a baker, he owned a bakery and baked bread for his customers. He would wake up in the morning at 4am (and often before sunrise), from his king sized mattress - although he was a rather light gentleman of 72KG (158lbs) and he was 173cm (5'8). He would proceed to walk 20 minutes to his bakery - whether the weather was sun, snow or rain: we would be there. Once he got there would bake 127 small pastries for the school down the road from his bakery: cinnamon buns, Danish pastry, poppy seed rolls, brioche and even the pastries with the chocolate spread in the middle of it.Come 8:17am, all of his cakes were ready and he would go to the gates of the school and sell his pastries to the parents, staff and the children. It was a struggle at first because no one wanted to buy any pastries from him, but over time they grew familiar to him and he would often get repeat, and loyal, customers. Through hardship, struggle, awkward moments and embarrassing times: they grew accustomed to him selling his pastries. This is how Mr. Baker started his mornings.We humans are visual creatures meaning that we communicate with imagery - this is why most sales and communication is done through things like body language and tonality; it is not so much what we say, but how we say it.There is a phenomena called the baker baker paradox, which states that we remember details about people, places and things, more so than data and information. If we are presented with a man called Mr. Baker and his job is an actual baker, then we are more likely to remember him being a baker and doing things that bakers do, more so than remembering his name.This is called the picture superiority effect, where we remember the details and images more so than letters; as you are creating content use a lot of detail in how you describe the scenarios, results, characters, etc. Because by doing so you are making it more detailed (therefore more believable) but also more relatable and down to earth. The fact that I described Mr. Baker as getting up early and having awkward moments whilst selling his cakes, makes him more believable and human. Create a moment of surprise that is emotionally charged that we can relate to on a day to day basis, such as the awkward sensations that Mr Baker may have experienced.Because we are rather visual communicators we remember more things that come to use through imagery, as opposed to data. If I were to explain to you that mass, when accelerated at the speed of light (3 M/S) is the equivalent to energy of said mass - then would you be able to understand it? Or, if I were to describe a 4 legged hairy animal that rests most of the days, yet is rather playful and comes in a variety of shapes, sizes and colours - then you probably would understand what I am describing. What I did there was in fact explain the formula  as well as described a dog.Use imagery and vivid detail in your content to get the message across easier and for it to stick into your customer personas' minds faster.Question of the day: how are you applying the picture superority effect in your business?

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customers​We remember unexpected things more so than the everyday and what breaks the normality. This is called Von Restorff effect[1] (or the Isolation effect), where the thing that breaks our day to day expectancy is more memorable. Below is a thought experiment with a series of names, please say them out loud and the try to remember which one you remember the easiest:Aaron, Adrian, Adam, Anthony, Alex, Arthur, Antonio, Xavier, Andrew, Austin, Alan and Alec.The name that you remember the easiest is Xavier, because that name sticks out from the crowd and breaks the pattern. When your content breaks your viewer's pattern, or what they may come to expect as normal, then it is more likely to pique their attention and interest. Ask yourself of your content: what is the one thing you want me to remember? The more outlandish you word your content (using clickbait strategies, yet deliver on the promise), the more unusual the topic or the stranger the images, then the more attention it can get and more memorable it can become.Question of the day: how are you using the isolation effect in your content?

This is an except from my book: 101 Entrepreneur Questions and Answers.Greatness happens behind the scenes and an overnight success is 20 years in the making. All of my goals that I mentioned in the previous point will take months to accomplish, but when these things are done, people will discover me over time and just assume that I one day turned up with all this content and all of the knowledge.Mathematically, we'll be a millionaire by age 120, based on the average rate at which people earn money from their work and on the average amount that they save their income. But this is too long and too slow- and when you provide more service for people, you can become a millionaire sooner.Some people will be millionaires overnight, others over years, but is it the journey and the progression towards a goal that is of more importance. You only need to become rich once, after that you need to secure and protect it. How else do you think Bill Gates has been the richest man alive for the past 18 years? Remember this: the bigger your business, or the bigger the problem that you solve, the quicker you'll become rich. The bigger the problem that you solve for more people, the more you are rewarded.The standard is to be decamillionaire, which is £2-10+ millions, because why be anything less in this world? Years ago being a millionaire was good, now because of inflation we need to have more money in order to maintain the same standard of living, but what is also important is the income streams which creates your wealth.Remember that we, as humans, are designed to seek out problems and to solve them. Over time you and I will realize that money is just an object, especially when you learn how to create money from thin air and as you realize that money can come and go, it can be remade, earnt again and it can reappear in your bank account. Life, health, happiness and people are more important than money, it is just that money enables us to do more and become more.Remember that the magic number is $75k income a year, which is around £61k, because with that kind of income all your basics needs are met comfortably and the further away from such an income: the unhappier you'll be. The amount of happiness derived from money once you get over this benchmark starts to cap off and there is a law of diminishing returns where the money means less to you as you have more of it than you need. It is even better if this income is passive, and comes to you even as you sleep.This is how, from a statistics, point of view money can make you happy and it takes the sting out of being poor, up until a certain income bracket. As I mentioned in the introduction, a professional FOREX trader once told me that he gets "another £19,000" and it does not mean much to him. Nor will money mean much to you when you have more of it than you need.Question of the day: How are you striving to become a millionaire?

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersCost of discovery is a method to increase the amount of reach you have online, yet reducing the amount of steps someone needs to take to discover you. The more content you create, the cheaper it is for people to discover you.Chain of discovery makes seemingly unrelatable topics relatable to your audience by pivoting the topic yet not disenfranchising your original audience.Every day there are billions of searches happening on places like Google and 15% of the annual search queries have never been searched for before. Which means around 300,000,000,000 (300 billion) searches are new and never been by Google. These are people searching for things that you may know something about, yet they are not find you. Why? Because you are not visible enough to be discovered. It is down to you to give them what they are searching for: answers to questions and knowledge that you take for granted.There is one metric that I believe that no one is talking about when it comes to content creation and reducing your customer acquisition cost to $0.00. What I call the cost of discovery, which is the time, money and effort needed for you to learn, create or build something, so as to make it easier for your customers to know what you know or achieve something that you have already achieved.By shortening their cost of discovery to learn or achieve something, you are rewarded in some way. This is also why it is your prerogative to create more and more content so as to shorten as many peoples' cost of discovery to learn what you know, thus you can capture their attention and earn the sales sooner.The more advice that you give to your customers, the shorter it takes for them to learn something and the more you can charge for it. If they are desperate to know something, or it is something that took you years to master or build, then you can charge more.Another principle that few (if any) people are talking about is what I call the chain of discovery, which occurs by finding multiple topics that relate to multiple audiences and by finding a common thread between them all you can make seemingly unrelatable subjects relatable to your audience. This is also how you can pivot your content without disenfranchising your original audience.You can talk to an audience about their bank account, yet relate their interest and priorities into investing, cryptocurrencies, money management, business and entrepreneurship. It is just an extended conversation you are having. This is how you can appeal to new and varied kinds of audiences, because a photographer may be interested in one piece of content, yet a person interested in PR may consume something else, but they are both likely to consume a piece of content talking about avoiding failure and achieving success. By expanding the relevant conversations that you are having, then more people can discover you as you have somehow related a topic to their interests, hobbies and industry.The challenge with this is ensure that you do not alienate your original audience with the new kinds of content that you creating, so it is best to keep your original purpose and target audience in mind as you create these new kinds of content.Both of these, the cost of discovery and chain of discovery, helps you to get attention and be discovered. The cost of discovery helps to share useful and worthwhile information that your audience may not be able to find anywhere else and the chain of discovery helps to relate distant topics to your audience - with the side effect of helping people that are on the fence to becoming a customer.The more content you have got out in the world that your audience can find and consume, then the bigger your brand, mindshare and relationship capital can become.By understanding the needs of your customers and target audience you can create content that is perfect for them. Everything you know about a product - everything - is a potential talking point and a way to start a dialogue with them, whether they are your potential customer or people on the fence. You know something that they are actively searching for and it is down to you to realise the things you could talk about with them and share it with the world.Therefore, if you are not found online then you are missing out on the chance of a sale, build your community or to form a connection with someone. Retired professional Canadian ice hockey player, Wayne Gretzky once said: "you miss 100% of the shots you don't take". Therefore, if you are not even present online with a blog, video, podcast, book, infographic etc, then you are missing out on chances for would-be customers to discover, trust and buy from you.If you are not having dialogues with the world, then you are not being discovered.By incorporating dialogue into your strategy, you are broadening the places where your customers can come from, as one customer may discover you via word-of-mouth, a blog or a video being shared on social media. Unless you are facilitating their interest in your business, product, service or solution, then you are leaving money on the table.To maximize the amount of conversations you are having with the world, you need to go big and scale up by creating long tail content.