Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom by Porter Erisman

My rating: 5 of 5 stars


This book is a must for anyone working in ecommerce, or trying to get in there. It takes a world view on ecommerce and presents each region with its issues and kinks, and relates all back to what platforms are successful and how the culture of buying & selling - ingrained in the people of the different regions - can be the root to the fact that different regions prefer different ecom models. The book opened my eyes to new markets and gave a great context to the things we see happening in ecommerce around us. WELL worth the read!



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