I am going to assume you are aware of GDPR (who isn’t? And Facebook have successfully heightened the awareness in the US). You should also be aware that even though I work in the data industry, I have been a strong privacy advocate for many years now. I approach the subject as an end-user would. Let’s face it, for many years now the data/tracking industry has a bad reputation in general…

In this post I address a key question that is troubling many a website owner using Google Analytics (the “...