As the race to sign up students fro next years University places hots up,,,,not least as their was a dip in the birth rate in 2001 which means less students and more places available than ever.  As we all know the number of students is multiplied by the ridiculous University Fees now being charged to drive their funding.

What this means is that getting the student Open Day experience right is critical to being able to attract the best and the highest number of students for 2019 courses.  My kids have been applying and the experiences really do vary to the extent that it is clear those that have a strategy and are executing and those that have not yet bought into the need to do so!

We have found that Oxford Brookes is doing a good job not least because once you register to go to the Open day they begin a dialogue and provide information that has clearly been designed to attract and impress, down to the personalised mailings, tours and sample events available.

When you are applying to multiple Uni’s and getting response (or not) on a regular basis it is very obvious and definitely a positive when someone has made an effort to think differently!