Now and then I tease myself by trying to predict the future, and so in preparation for this years’ attempt I found myself reading the recent Forrester Prediction 2019: Business Insights report.

This part stands out:

57% of global data and analytics decision makers are still at the early stages of their insights-driven business. Only 8% demonstrate advanced insights-driven competencies.

Meaning, that despite the hype of recent years around machine learning and artificial intelligence, even the...