The 10x Rule: The Only Difference Between Success and Failure

I set out this year to listen to at least ten motivational books through Audible. Roughly one a month. There were a few books that I'd had my eye on for a while and I started looking for more and kept coming across this title from Grant Cardone: The 10X Rule.

At the end of January, when my next audible credit dropped (along with my bank balance...) Audible also offered me a two for one deal and I ended up choosing The 10X Rule along with Start With Why by Simon Sinek (See my review here: https://www.goodreads.com/review/show...).

They are very different books!

Cardone's message is as simple as set your goals ten times higher than you think you need to and put ten times the effort in to achieve those goals. It's a message that I find appealing as I've been pursuing goals for the last fifteen years and have pushed myself to achieve more and aim for more.

Ten times more though...? My first thoughts while listening were: is it really possible to put ten times the amount of work in? If you are already working at max output, perhaps not. But don't dismiss Cardone's thesis even if you know you are already doing all you can. What if there are ways you can simplify what you are doing? What if you can find efficiencies that will allow you to save time, effort or energy? What if you can work with others to do more work than you could each do alone? Just a few possibilities that might make it possible for you to put in two times or three or four times the effort or even more.

I've proven to myself time and again that if I keep thinking, keep trying, keep challenging myself, I can do more. So maybe it is possible I could put ten times the effort in.

As for setting goals ten times higher than what you think you need, why not? That's not going to hurt anyone. Cardone deals with a common myth that you should not over-reach with goals and I agree with him, at least within the bounds of reality... If your goal was to lift 100Kg, I don't think you should be aiming to lift a ton! But Cardone is mainly dealing with business goals: sales, profit, revenue, customers, clients...

I gave the book four stars, knocking a point off as I found Cardone a bit shouty... Personal preference, you might be energised by him.

If you want to achieve more, this book might just be for you!