What Is Digital Marketing
Digital marketing or Search Engine Optimisation is quite simple to understand but can be very hard to achieve.
Discussing the challanges of digital marketing with the helpful people at In Search Digital Marketing Cornwall gave me some insights in the world of search engine optimisation. It all starts with the concept of your website and optimising it for some terms. Terms known as keywords need to be researched to find out what people are searching for when looking for your web site. For example if your web site was about teddy bears, there maybe many searches about small brown teddy bears so this is a keyword you would want optimised within your website.
These keywords can be gathered via research or simply thinking as your customer and asking your self what would I type into a seach engine to look for some information or something I wish to purchase.
First Page Of Search Engines
When it comes to search engines everyone wants to have their website on the first page as this is generally the most viewed. If you go to google and type in web design for example google will tell you there are over 2 billion results. As you can imagine getting your site into the top 3 or even first page seems a tough challange. Obviously some search terms have less competition and, although still difficult, can be ranked on the first page easier that a search term with over 2 billion results.
Search engines such as google are often changing the parameters as to what is considered a site worthy of being on the first page. Many years ago we could have a keyword such as digital cameras and have a website showing on the first page with next to no actual written content but just alot of the keyword required. This is obviously not very good for the user looking for real information and therefore over the years the search engines parameters changed to help user experience.
The Digital Marketing Hats
Digital marketing is sometimes divided into white hat and black hat. Black hat digital marketing is not what you want for your site. These techniques are often used for a short term gain, penalized by google and the site owner moves on to another site. White hat digital marketing could still be classed as a little black hat because any time we make a site we think the search engine may like is still manipulating the search engines and they don���t like this. However, we have to use some techniques and white hat is what most digital marketing experts use successfully.
