I’ll say this upfront: Don’t waste your time or money hiring a publicist!!!

There is absolutely nothing they can do for you that you can’t do yourself cheaper (or even free) with much better results.

No one knows your book as well as you do or will be as passionate about promoting it as you are (save for those few precious die-hard fans). We are in this day and age of free advertising with access to an audience of MILLIONS in a form called social media. Love it, hate it, but if you aren’t tak...