Check out the new Choice Hacking podcast

I’m so excited to introduce the Choice Hacking podcast, a weekly show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.

We’re just getting started, but if you enjoy it, please consider subscribing and leaving a rating or review. Thanks!

Listen and subscribe: Apple, Spotify, Amazon Music, Stitcher, Deezer, Pocketcast, Google Podcasts, and Simplecast.Episode 101: Choice Overload

Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have so much information that any action feels like the wrong one, so you don’t do anything at all.

We often assume that giving people more information is better. But to customers, more options can be paralyzing.

In this episode, we’ll explore the behavioral science of the Choice Overload Effect, and talk about how we can use it to our advantage in business, marketing, and experience design.

Listen and subscribe: Apple, Spotify, Amazon Music, Stitcher, Deezer, Pocketcast, Google Podcasts, and Simplecast.

Related and referenced resources:The Choice Overload Effect: Why simplicity is the key to winning customersChoice Overload: How Trader Joe’s used psychology to perfect their experience.Join the Choice Hacking newsletterRead or listen to Choice Hacking the book

Podcast Episode 101: The Choice Overload Effect was originally published in Choice Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.