The all-important blurb.

What in the world to write on the back cover to make someone plunk down their hard-earned money and buy our hard-earned words?

KISS. Keep It Simple, Stupid.

The blurb should provide just enough information to get the reader interested while avoiding unnecessary details which, while we may love them and can't wait for the reader to find out all about them, are best left for that reader to discover through reading, hopefully because of the blurb that avoids mentioning them.

Here's the back cover blurb I wrote for my first novel:

"When Abbie Price finds herself suddenly out of a job, she moves back to her home town of Juniper, Ohio, surrounded and supported by her friends and family. A series of unexplained packages pulls Abbie into a mystery that intimately touches the lives of everyone around her. With the New Year’s Nosh less than a week away, Abbie is determined to unravel the truth behind the mysterious packages and discovers herself on a journey toward acceptance, healing, and hope."

The gist of the story is there, but there aren't unnecessary details which interfere with conveying the story's hook for the readers. If they're interested by the blurb, they'll (hopefully) appreciate all of the details about the world and characters inside that I didn't spoil on the out.

KISS.