In Behavioral Economics, the idea of action bias — where some might feel the need to act in a way to control their environment and so create a bias toward needing to move when they don’t necessarily need to exists in the workplace. This is akin to when a soccer goalie is constantly moving from left to right, when they don’t need to.


Fads are another area that business need to be aware of — whether it be the current fad of “pivoting” to fulfill a popular approach that is occurring in the wider culture or the all too overused romantization of rebranding. A brands value should guide the trajectory of a business not cultural popularity.


Consistency is the name of the game as we need to be aligned with purpose - get 'back to basics' if you will and move ahead from there sustainably. From a zone of silence and of pure possibilities for a many many beginnings. Like a group of artists who practised a form of kinetic art using light and motion. Their art movement was called ZERO, still an attraction for many museums around the globe.


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