Buy Online, Pick Up In Store.

These six words (or five words, depending on your chosen spelling) have changed the trajectory of brick-and-mortar retail. Consumers are rediscovering and embracing the benefits of in-person retail, albeit with a thoroughly modern twist.

The advent of two-day shipping from the likes of Amazon has tempered consumers’ tolerance for waiting. But, as is the case with any tolerance, two-day shipping no longer seems sufficient for some consumers.

Many customers want certa...