I hope you enjoy today’s Book Marketing Update. I have decided to take a summer break from my weekly roundup of book marketing and social media blog posts.

So, you won’t be hearing from me again until the fall.

There were some super blog posts this past week so be sure to check out the ones I’ve outlined below.

Have a great summer!

Book Marketing

How To Get Your Self-Published Book Into Libraries – from Joanna Penn and with Eric Otis Simmons: In this podcast, which is transcribed into a blog post, Eric Otis Simmons explains how he pitches and sells to libraries throughout the U.S.

127+ Of The Top Free And Paid Book Promotion Services – from Dave Chesson: This is a comprehensive list of book promotion sites. Dave also shares a downloadable PDF of his favorite sites.

Did you miss the US Book Show? Here were some of the top book marketing takeaways. – from BookBub Partners: Read the highlights from this virtual conference. I agree with this takeaway: “When it comes to digital marketing and advertising, experts emphasized the importance of mastering one tool at a time.”

Books PR & Marketing Questions Answered Part VIII – from Writer Unboxed and by Ann Marie Nieves: If you are confused about the differences between public relations and marketing, check out this blog post.

Publishing

Is Hybrid Publishing Ethical? – from Jane Friedman and by Meghan Harvey: From Jane Friedman: “I’m publishing Meghan’s perspective because I think she’s right that it’s problematic to equate ethical hybrid publishing with a positive return on investment for the author via book sales alone.”

Social Media News

LinkedIn Adds New Elements to ‘Creator Mode’ Including Audio Events and New Audience Growth Opportunities – from Social Media Today: This new feature will benefit nonfiction writers.

Read These Too

ISBN Issues: You really need to read this notice to understand what is happening with ISBNs, especially if you buy your own (and I hope you do) and you purchased a block of numbers in the 2000’s.

Amazon Starts Monthly Book Club – from Publishers Weekly: You can join Amazon’s book club headed by Sarah Gelman, the editorial director for books, or use this feature to start your own group.

They’re (NOT) Gonna Put you in the Movies: Beware Book-to-Film Scams – by Anne R. Allen: This blog post is a must read. (I love Anne’s cautionary tales about our industry.)

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

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