In this talk, Melissa explores the patterns of scaling Agile marketing, including how to utilize SAFe, or the Scaled Agile Framework, to expand beyond a few pilot teams. How do you interact with other parts of the organization? What happens to teams that are shared services? What are some common pitfalls to avoid when taking your initiative beyond a few teams? Includes references to real-world examples from banking and healthcare.

About Melissa Reeve

Currently, the co-founder of the Agile...