I know it’s a bit counterintuitive. After all, we all start off with an idea to make millions – striving to be the next Facebook, secretly hoping to conquer the world from our tiny little bedroom (so we can later brag about it on Facebook) that we’re “secretly conquering the world in our bedroom.”

But what if you could do much better with less? With small. With something that’s a lot less stressful. And let’s you feed a lot less mouths – having more than most people might even dream of?

Welcome “Crumble & Flake Patisserie” to the neighborhood.

The interesting thing about it?

They sell out of pastries every single day they’re open. And fast! Not only that…

After they sell out. They close.

Why?

Why wouldn’t they (after doing the math – keeping in mind I don’t know anything about their business, the owners or their pastries)…

Here’s why.

Start with the big idea. Open a bakery, but keep it small (thinking they make about 500 pastries at $2 a pop). Have a handful of people run it and bring home $5,000/wk. $20,000/mo. $240,000/yr.

Baking.

Close around noon (when they usually sell out) and have people read a sign to please come back the next day because you sold out. The lesson?

Start big. Go small. Shhhhhhhhhh.

SHARE YOUR THOUGHTS. KICK SOME ASS. Enter #DESTROYTHENOISE to your next tweet, using it to share your own tips and kicks throughout the week of what helps you in your business stand out from the noise of what everyone else is doing. Is it a quick tip you discovered? A new product, service, or concept that really stands out to “destroy the noise” of what all the other businesses do? Share your thoughts. Kick some ass.

From small well-established businesses to large international ad firms & brands, I (Jared Matthew Kessler) have taken on a wide variety of copywriting projects that encompass just about everything in my field. Increasing sales with words, I help companies stand out from the noise (not just add to it).