The single most important first-step in getting your prospect to read what you wrote is to Marry the Bacon. In other words, finding some sort of way to get your customer’s attention.

Without it, no ad, campaign or message will ever be heard.

The problem lies, though, in the attention seekers – the people who just want attention, just for the sake of needing attention (without it really going anywhere) because…

People could take it the wrong way and you could lose your shirt because of something your audience misinterpreted. But don’t, and you could slowly lose your business in dull, bland, invisible messaging and ads that do nothing but cost you time and money on words and marketing that may sound great, but no one ever takes the time to even read.

This is why I call it, “Marrying The Bacon.” Meaning, you must get someone’s attention, but also make it relevant to your audience – have it make your point not so much in the beginning, but in the end of your copy to have both your brand, marry your copy. And your copy marry your brand.

Inspired by this great Jack In The Box ad where they have some random guy marry bacon, it illustrates exactly what I’m talking about. In fact, most of the Jack In The Box commercials do.

Why?

Besides having a great ad firm manage their account that employs award-winning Creative Directors and Copywriters that pitch varying ideas and concepts to the client (who also knows how to execute them)… they know the importance of getting a customer’s attention, then directing it toward their client’s product or service.

Reverse it, and tell someone about your product first (without any attention or even rapport for that matter) and…

What happens?

No one even knows it exists – especially with how crowded today’s marketplace is.

So marry the bacon! Take a chance. Get someone’s attention, but do it right.

ARE YOU STANDING OUT FROM THE NOISE OR JUST ADDING TO IT? Increase your sales with words – and lose the greasy sales pitch (without losing your shirt). Help you or your business go from copywrong to copywrite by getting inside tips, tricks and kicks delivered straight to your inbox. It’s free. Cancel anytime. Subscribe today (if you haven’t already done so) and receive one-of-a-kind access to any new products, services and more.

From small well-established businesses to large international ad firms & brands, I (Jared Matthew Kessler) have taken on a wide variety of copywriting projects that encompass just about everything in my field. Increasing sales with words, I help companies stand out from the noise (not just add to it).