Customer service is paramount nowadays and if you’re not paying attention to it as a business, then you’re likely to find a lack of commitment and loyalty from customers who’ve bought from you previously.

Improving your customer service experience is important and there are plenty of ways in which you’re able to do it effectively. With that being said, here are some helpful tips to improve your customer service experience this year. I’m 

Admit previous mistakes made

There are always going to be mistakes that have been made as a business and when it comes to customer service, you will have likely had issues with impressing your customers and keeping them loyal to your business. If they’ve walked away to another business, then it’s good to acknowledge what mistakes were made or what wasn’t done and then to move on.

Mistakes happen but it’s how you recover from them that really counts. As a business, if you sat in your mistakes for too long, then you’re in the past and therefore not making progress for the future.

Understand your customers and collect feedback

Customer feedback is important to have and there’s always something to be learnt from those who are willing to share their thoughts with you. Some will be all too eager to let you know all of the faults with your business but often enough, there are a lot of helpful critiques that are worth taking on board.

No business is perfect that’s for sure, so collecting feedback is good for understanding your customers, their wants, and what you’re currently not providing.

Ensure the payment process is easy

Payment processing is an important part of any business, particularly online. When you’ve got customers ready to check out, you’ll want to ensure that this part of the customer experience is smooth, and seamless and encounters no problems on the customer’s end. 

There’s nothing worse than having problems checking out, especially when there are timeouts and extra fees added to the shipping and delivery that weren’t mentioned prior.

For some businesses, you might need to get a high risk merchant account to ensure the payment process is as simplified and effective as possible.

Personalize the experience

As a customer, there’s nothing better than having an experience that’s unique from other businesses they’ve bought from. You can easily personalize a user’s experience, especially when you’ve got their basic information like first name.

Making use of customer behavior as they navigate the site in real time is good for influencing what they see and what they’re offered when shopping online. Personalizing their experience might result in upsells and more incentives to come back.

Reward Loyalty

Rewarding loyalty is something that can be great to improve customer service experience. Those that are coming back again and again are your core customers. They’re the ones who will be there even when the chips are down. This is the type of loyalty that you want to reward and hopefully continue going forward.

Improving your customer service experience is one that you should maximize in whatever way possible. These tips will help improve that experience in the long run.

The post How To Improve Your Customer Service Experience appeared first on Jennifer Gilmour.