Have you ever failed to check your blind spot and paid the price?

Recently, I had to make a decision involving one of the biggest investments in my business to date. I assessed the details, evaluated the options and made a decision that, in retrospect, was blind.

In trying to unpack what went wrong, I was struck by a realization from a book I’m currently reading called Incognito: The Secret Lives of the Brain, by David Eagleman.

The book is a neuroscience deep dive into the inner workings of our b...