People will think I’m a joke.

That’s how I felt halfway through testing Q&Jay, a pilot project where I answer people’s career questions in short LinkedIn videos.

Here’s one of the most popular videos to date:

To say I’m not a social media guy would be an understatement. I don’t have Facebook, Instagram, TikTok or any social media accounts other than LinkedIn—which, until recently, I only ever opened to find a name I couldn’t remember.

With no real following, a social media project is a big undert...