No matter how good your hypnotherapy training was, settingup a practice can still feel like a steep learning curve. There is advice outthere, some too expensive when your practice is not yet making much money andsome so time-consuming that you would never have time to see clients if youfollowed the advice. What you need is a quick and easy time-saver that willadapt to your style and help you attract clients. So, this month, I’m lookingat how the POST method will help you to create effective social media posts.

 

Hypnotherapy Social Media Marketing

Social media is one of the most important ways to marketyourself. It’s simple to set up, and there are free opportunities, thoughadmittedly not as many as there were a few years ago. And even if social mediaisn’t your favourite thing, it’s where many of your clients are looking forhelp..

Having said that, even when you have a great idea for apost, the way you word it matters. And many hypnotherapists struggle to createcontent that attracts potential clients, especially if they’re new to writingfor social media. We all know that clear, compelling posts can increase clientleads, and even help us build rapport, but creating them is another matter.

Having a basic structure, like POST, to follow can help youdesign and write social media posts to have as much impact as possible, whilststill allowing your voice to come through.

 

The POST Model for Creating Social Media Posts

POST stands for:

PROBLEM – work out what your ideal client struggles with. Example:“Many people fear flying, especially as we approach the holiday season.”

OFFER – tell them your solution (hypnotherapy). Example: "Hypnotherapyoffers a natural way to calm your nerves and regain control before you boardthe plane."

SUPPORT – provide evidence to support your offer. Example: "Oneof my clients, Sarah, said, 'After just a few sessions, I was able to flystress-free!'"

TAKE ACTION – also known as the CTA (Call to Action) it’simportant to tell your clients what they need to do. Example: "Take thefirst step to a stress-free holiday - book your consultation now!"

 

Why the POST Model Works

If writing social media posts makes you feel self-consciousor unsure, having a structure like POST helps take the pressure off. You don'thave to find the perfect words every time, just follow the framework.

Problem: Establishing a relatable issue grabs the audience’sattention. People engage when they see their challenges reflected. You’llnotice that our example works with just one of the many issues that hypnotherapycan help with, but this will be your best approach. Remember that you’re notadvertising hypnotherapy as such, but the results it can offer. Running avariety of single-issue campaigns is better than expecting people to read downa list of what you can do, hoping their issue is there. And you can pick a newtopic to write about each week or month, which will also help you decide whatto talk about in your posts.

Offer: Presenting you and/or your service as the answer getspeople interested in knowing more. At this stage, they don’t need many detailsabout how you achieve your results, they just want to know you can help.

Support: Proving your credentials is key to asking apotential client to contact you. Otherwise, you may sell them on the idea of hypnotherapy,but they’ll look elsewhere for a hypnotherapist. If you don't have clienttestimonials yet, talk about your training, specialisms, how passionate you areabout helping clients, or even research - all of these build trust too.

Take Action: Encouraging the next step reduces anyuncertainty that your reader has about how to take advantage of your offer. Theidea is to prompt an action or decision on their part that could lead to clientconversion. I can remember many years ago reading a study about print ads thatsaid putting ‘Call Now’ and a phone number got significantly more responsesthan putting the number alone.
According to Vaghasiya (2024):
- Using a specific CTS can increase conversion rates by 161%
- Placing the CTA at the end of the information can increaseconversions by 70%
- Adding urgency, such as a time-limited offer, can increaseconversions by 32%

 

 

The POST Model in Action

To show you how you can adapt the POST model to your personalstyle, here are some examples. Of course, you can mix and match the ideas or experimentwith different styles to see which brings you the best response.

This one is friendly and chatty and uses the therapist’s ownexperience of hypnotherapy as social proof.

Hate spiders but can't help freaking out when one appears?You're not alone!I used to be exactly the same – until hypnotherapy helped me finally get overmy spider fear. It felt like magic at the time, but really it was justretraining my mind to react differently. If I can do it, so can you!Book your free consultation today and take the first step towards a calmer,spider-proof you.Contact me to find out more!

 

This one is based on your qualifications and experience but isstill informal and approachable.

Does the sight of a spider send you running for the door?Hypnotherapy could help you feel calmer and more in control – without needingto love spiders!I've helped hundreds of clients overcome their phobias in over 10 years as aqualified hypnotherapist – so you're in safe hands.Take the first step to living without fear.Book your free consultation today.

This one is more formal and designed to attract clients whoprefer an evidence-based approach.

Did you know? Studies show that hypnotherapy can reduce phobic anxiety in up to 80% of cases(Van Dyck et al., 1991).If you're struggling with a spider phobia, hypnotherapy could help you respondmore calmly – without needing to face your fear head-on.Find out more about how hypnotherapy could help you overcome your phobia. Book your free consultation today.

 

And, finally, we have one that's a bit more ‘salesy’ and uses aclient testimonial to encourage others to act.

Terrified of spiders? You don't have to be."I can't believe how calm I feel now! I used to panic just seeing a spider on TV, but after three hypnotherapy sessions, I barely think twice. Thank you!" – Sarah, X-townHypnotherapy could help you finally feel calm around spiders, without needing to love them!Book your free consultation today and start living without fear.

 

Copywriting Tips for Hypnotherapists: What to Do (and Whatto Avoid)

Avoid being vague, especially when you specify the problemyour client is facing.

Keep things short and simple so they are easy to understand. White space is your friend.

Summon up your inner marketer by all means but remember thatyour clients are likely to respond better to empathy and helpful informationthan to aggressive sales techniques.

Don’t forget to include an attractive image with your post, perhapswith some key words or information on it.

 

Social Media posts for hypnotherapists

The POST model helps you build rapport with clients andencourages them to find out more about your services so that you can build yourpractice.

It’s easy to remember (because it’s about posts!) and to use,meaning that you have a framework to produce social media content quickly andconfidently, whilst still reflecting your personal style. 

Why not give it a gowhen you next create some posts?

If you'd like more simple ideas to help you buildyour hypnotherapy business...

browse this site or sign up for my monthlynewsletter which includes practical tips on running your business and workingwith clients every month, along with articles and training details and discounts.

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References: 

Vaghasiya, K. (2024). 25 New Call to Action (CTA)Statistics in 2024. [online] Best Social Proof & FOMO app for your website| WiserNotify. Available at:https://wisernotify.com/blog/call-to-....

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Author: Debbie Waller is an experienced hypnotherapist and hypnotherapy trainer. She is the author of Anxiety to Calm: a Practical Guide to a Laid-Back Life, The Hypnotherapist's Companion, Their Worlds, Your Words, and The Metaphor Toolbox, all available from Amazon or direct from the author. Find out more about Debbie's services on
Yorkshire Hypnotherapy Training - multi-accredited hypnotherapy practitioner training, taster days and foundation levels.
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