Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that “gatekeepers gonna gate.” Well, AI Mode is a sure sing that Google is closing the gate on marketers. They’re removing access to the kinds of traffic we’ve taken for granted for years.

Will AI Mode kill your company’s traffic? Not exactly. It’s slightly more complicated than that. It does suck, mind you. But it’s not as simple as “AI Mode won’t li...