When you’re a tech coach or IT consultant, your skills and know-how are essential—but getting clients means mastering the art of persuasion, too.

Great copywriting is more than marketing fluff—it’s a bridge between your expertise and your ideal client’s needs.

Start every piece of copy by asking: Who are you talking to, and what keeps them up at night? Are you speaking to startup CTOs struggling with scaling infrastructure, SMB owners juggling tech tools, or high...