Anyone who knows me knows I’ve got a thing for bags. Not just any bags—bags with personality, practicality, and style. After COVID, I’ve leaned into simplicity over flash, functionality over fuss. So, when I discovered Practice What You Love, I knew I had found something special. It turns out, the designer behind the brand, Kim Tran, is just as intentional as her line.

Kim isn’t new to fashion. With a resume that includes Coach, Vera Bradley, and Vince Camuto, she’s earned her stripes. But eventually, she realized she was ready to build something of her own—something that could be as good for the planet as it is for the closet.

What makes Practice What You Love different? It’s sustainable, vegan, and unapologetically kind. That’s not just lip service. Kim sources in small batches, uses recycled packaging, and partners with mills willing to go the extra mile for the environment. “It’s harder,” she admits. “But if I’m going to do this, I want to do it with integrity.”

Let’s be real: fast fashion is choking the planet. But Kim is proof that you can design responsibly without sacrificing style. Her bags are versatile, colorful (hello, Dragonfruit!), and crafted with intention. From travel to day-to-day hustle, they carry more than your stuff—they carry a message.

And the Karma Backpack? Let’s just say it lives up to its name. Not only is it her bestseller, but 15% of profits go back to causes that matter. That’s right—Kim was giving back before she even launched the line. “Karmically,” she says, “if I can design something that makes someone’s day better, why wouldn’t I?”

But here’s the truth bomb: for all her success (influencers like Your Rich BFF and Jamie Makeup are already fans), Kim still wrestles with the question: What does success even mean? Spoiler alert—it’s not cars or cash. It’s the ability to stay authentic, to create something meaningful, and to touch lives. Honestly? That’s rich.

We talked about clarity, joy, and the magic that happens when you “practice what you love.” Because when you’re doing what you’re meant to do, your work becomes a mirror—it reflects your values, your vibe, your truth. And Kim’s truth? It’s kindness, functionality, and freedom to explore the world—bag in hand.

So, if you’re looking for more than just an accessory, check out Practice What You Love. It’s not just a brand—it’s a reminder that purpose and profit can live in the same bag. And for this girl who lives for a good carry-all with soul, that’s the kind of fashion I’ll always make room for.

Ready to meet your new favorite bag? Check out practicewhatyoulove.com and let them know AW sent you!

Watch the full interview, streaming on Apple, Spotify, YouTube, Amazon Music, and iHeart Radio!

*Photo Credit: Helen Maser

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