You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic.

Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar.

What can you do about it? How can you make sure th...