Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that work for their needs & and will train their agents, as those evolve, to pick their preferred options in many cases.

Of course, getting customers to train their agents that you’re the right choice isn’t something you can wait to do when (or if) agents become available. Instead, it’s something you can (and should!) do right now. Even bett...