My first interaction with TikTok was actually back in the day when it was Musical.ly. I didn’t have an account, but I did watch compilations of those music and dance videos on YouTube, as well as reaction videos of people talking about the content they had seen in Musical.ly.

And then Musical.ly shut down for a time, returned, and was rebranded as TikTok. At first, TikTok was again a dancing app. People did short little dances and skits. Then as time went, it became longer content, longer videos,...