Sharing the Good Stuff

We discover brilliant content all the time. We’re uniquely positioned to curate value for our networks of friedns, colleagues, peers, etc.

We know our circles better than anyone—the contexts our colleagues work in, the challenges our industry faces, the conversations that spark energy amongst our connections. This puts us in the perfect position to recognise what will resonate beyond our own experience.

We’re Already Doing the Work

We’re constantly reading, learning, and bookmarking insights that catch our attention. We’ve done the hard part: finding and evaluating content worth our time. Sharing it extends that value with minimal additional effort.

When we share something that made us think, we’re exercising our judgement publicly and building our reputation as someone who finds worthwhile ideas.

We Control Every Aspect

Our voice matters: We add context about why something caught our attention, or we let the content speak for itself. Our commentary shapes how others receive it.

We pick the platform: Professional networks, social media, direct messages, water cooler, casual conversations. We know which fits our style and goals.

We choose our audience: Broad sharing, targeted sends, or specific tags. We understand the relationships and determine what feels appropriate.

We set the tone: Our sharing starts discussions, provides resources, or offers interesting reading. The framing is ours to control.

What We Get Back

Sharing creates unexpected connections and strengthens existing relationships. We become known as valuable connectors who surface useful insights. We contribute to our professional community’s collective knowledge and establish our voice in important discussions.

Most importantly, we discover what resonates with our networks and refine our ability to spot content that travels well.

The Choice Is Always Ours

That article in your saved items folder represents potential energy. You found it valuable enough to bookmark. Now you decide whether to amplify its impact or keep it for yourself.

You’re the best judge of what deserves wider circulation. The option is always there when you’re ready to use it.

What’s the last piece of content you shared that sparked genuine conversation and connection? Those moments show the power of good curation.