Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines much more often. Yes, Google and other “traditional” search engines are responding by adding more AI answers into their results.

The question, though, is how much you ought to change how you do what you do to answer your customers’ questions.

Is search as we know it completely different? Or do some fundamental truths remain that ...