Heritage as Power: How Owning Our Roots Makes Us Unstoppable
On Saturday, September 20, fans across the globe gathered for the final concert of Bad Bunny’s No Me Quiero Ir de Aquí Tour, streamed live on Prime Video. From theaters to festivals to salas (living rooms, for my non-Spanish speakers), the watch parties were lit — friends, family, and favorite drinks in hand, united in cultural pride.
The night opened with a powerful tribute to Puerto Rico’s roots. Traditional percussion, tamboras, and the rhythms of bomba y plena filled the stage. A soul-shaking reminder of a culture that has carried generations forward. It was a deliberate nod to history, one that grounded the evening before launching into the global soundscape that Bad Bunny is known for.
And when the beat shifted? It was pure magic. He wove the past into the present, blending tradition with the rhythms of modern Puerto Rico. For three unfiltered hours, it was a dance party, perreo and all, reminding us that music is more than entertainment; it’s identity, it’s truth, it’s legacy.
The ultimate mic-drop moment came when Marc Anthony joined him onstage to perform Preciosa, Puerto Rico’s unofficial anthem. The crowd roared, tears flowed, and suddenly this wasn’t just a concert. It was a declaration: heritage is power.
Bad Bunny didn’t just close his Puerto Rico residency; he made history. The finale, complete with Marc Anthony, surprise songs, and cultural tributes, broke records as a record-shattering Amazon Music livestream. Proof that when we own our roots, the world can’t look away.
Bad Bunny showed us that honoring where we come from doesn’t hold us back; it fuels us. By carrying our roots into the spotlight, we make the past and present unstoppable together.
*Licensed Image by Shutterstock
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