Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any day.

The question is, what happens to your content? Will agents replace the content you’ve worked so hard to create and curate, giving customers answers to their questions? In shortt, will agentic AI kill your content marketing?

I’m not convinced. More than that, I believe we must actively work to make sure that doesn’t becom...