What You Can Learn About Marketing from Flavored Vodkas

I accidentally tried Smirnoff’s Spicy Tamarind Vodka. It was a gift from a friend, and I didn’t have high hopes. It was more of a dare to give it a shot (pun!) and though vodka isn’t usually my spirit of choice, I agreed. It was surprisingly good just in a glass with some ice, which led me down a bit of a journey to see what else I could find. It turns out many brands of vodka are quite ambitious in their introductions of flavored variants and have been doing them for decades. Absolut has standa...

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Published on October 08, 2025 07:00
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