So You Want a Promotion: Now What?
At some point in your career, you feel ready for the next step. You feel like you’ve earned the right to lead, to influence more, to expand your impact. That is a good instinct. Ambition is valuable. Yet ambition alone is never enough to secure the promotion you want. The question is not just whether you want the next level, but whether your body of work, your presence, and your readiness support the narrative of a leader.
Promotions are not about simply being good at your current job. They are about demonstrating that you are already operating at the level you want to be promoted into. They are about reducing risk for the decision makers who are placing a bet on you.
So if you want a promotion, the first step is not applying for a job. The first step is looking inward.
1. Reflect on Your Body of WorkPeople often feel ready for a promotion after a strong quarter or two of performance. Maybe they hit goal. Maybe they crushed their target. That is great. It matters. Yet results alone do not tell the full story of readiness to lead.
A promotion is not a reward for a strong month or even a strong year. It is a reflection of consistency, maturity, and influence.
Ask yourself:
Do my results tell a story of consistency over time?Do I model the behaviors, habits, and accountability I expect from others?Do I demonstrate emotional steadiness when things do not go my way?How you handle adversity is often more revealing than how you handle success. If you were passed over for a promotion previously, that moment was defining. Did it fuel resentment, or growth? Did you step back, evaluate gaps, and elevate your game?
Leaders are forged in setback far more than in celebration.
2. Clarify Your Intentions With Your ManagerPromotions involve sponsorship, advocacy, and endorsement. Your manager plays a critical role in that. They may not be the final decision-maker, but they will be asked about your readiness, your character, and your consistency.
Make your intentions clear. Not as a complaint. Not as an entitlement. As a professional, thoughtful conversation.
Say something like:
“I believe I’m ready to take on greater responsibility. I’d like your honest perspective on the skills, milestones, and competencies required to be a strong candidate. Can we define a clear plan?”
Then listen. Really listen.
Ask:
What areas do I need to develop further?What does excellence look like at the next level?What would make me the obvious choice?A promotion is never given. It is earned through aligned expectations and visible proof of growth.
3. Diversify Your Portfolio of StrengthsThink of your career like a portfolio. You never want it to be weighted in only one area. Even if you are exceptional in one dimension of your role, leadership requires a range of competencies:
CommunicationInfluence without authorityEmotional steady-stateCoaching and developing othersStrategic thinkingThe ability to navigate ambiguity and changePromotions are a risk decision. The hiring team is asking:
“If we put this person in the role, are we confident they can handle the pressure, the complexity, the conflict, and the responsibility?”
Your job is to reduce the perceived risk. You do that by mastering both your strengths and your gaps.
Growth requires discomfort. So focus deliberately on the areas that challenge you. That is where the breakthrough happens.
4. Build Relationships Beyond Your Current LaneYour relationships are often as influential as your resume.
Talk to peers who have held the role you want.Talk to hiring managers in the divisions you are interested in.Talk to your boss’s boss if the relationship allows.Reach out quietly, respectfully, proactively.Introduce yourself. Ask for perspective. Ask for clarity on what success looks like. Share your goals without pressure or expectation.
If you send 20 thoughtful outreach messages, you will get conversations. Those conversations put you on the radar. Leaders promote people they know, trust, and believe in.
Visibility matters. Not self-promotion. Not noise. Presence.
5. Strengthen Your Presentation: Your LinkedIn, Your Resume, Your NarrativeWhen someone considers you for a promotion, they will do a quick scan:
LinkedIn profileResumePublic presenceStories and examples you tellYour presentation should:
Highlight measurable outcomesDemonstrate collaboration and influenceShow leadership behaviors, not just task executionTell a clear, consistent narrative of impactA strong candidate doesn’t just have results. They have a story that connects those results to future potential.
6. Stay the Course: Promotions Rarely Happen on Your TimelineThis is the hardest reality.
You can be ready. You can be qualified. You can even be the best candidate. Yet timing, business cycles, budget, or organizational shifts may delay everything.
Do not retreat. Do not rush to leave. Do not let ego outrun patience.
If you believe deeply in your readiness, then continue to perform at the level you aspire to. Make yourself undeniable. Make your name the one people bring up before you even enter the room.
That is how promotions are won.
Final WordIf you want a promotion, build the case through your work, your consistency, your relationships, and your leadership presence.
You will grow. You will refine. You will evolve. And when the timing aligns, you will be ready.
Stay the course. Trust the process. Become the obvious choice.


