And for that, you need a “membership mindset” . What’s that? It’s a commitment to treating every customer like they live next door , and will be knocking on your door every time they get frustrated or confused by your subscription. Members belong and feel comfortable pushing back. They’re also loyal. So instead of blindly hunting […]

The post Are You Chasing Subscribers Instead of Building Members? first appeared on Robbie Kellman Baxter.