Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive clicks, engagement, and a little bit of anger among the marketing community. I promise I’m not going to ask “is SEO dead?” or claim that “SEO is dead” or anything similar anytime soon.

What’s also true is that how your customers search for what they need is changing — and quickly.

Some folks want to call these changes GEO. Some call them AEO. Some c...