I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in a lot more detail. Why? Because too many folks seem to think that AI agents and answer engines will always come between you and your customer.

I don’t believe that has to be true.

I’ve studied how we can build brands beyond Big Tech for over 20 years. That’s the core of what Digital Reset is all about. And while AI is different, I believe that the only...