Innovating on the fly is a challenge. However, as your industry ebbs and flows, the need for you to respond to those subtle or major shifts is becoming more and more of a necessity.

Easier said that done I know. But why? It's normally because the word 'innovation' often throws up images of expensive consultants, off site retreats or caffeine fuelled round tables that we never have enough time for. So instead of looking at innovation as a one off task, view it as a work in progress and a natura...