The users’ perception of your system matters. If users feel it violates the implicit social context, they will fight it.

We’re seeing pushback against camera-equipped Meta glasses. People are taping over their video doorbells after realizing they were sharing a feed of their front lawn with law enforcement and ICE. Meta employees rebelled when management started tracking every click and keystroke to train AI.

If you want new systems to be adopted, make the social contract explicit.