Productside | Product Management Courses & Training

Why Your Empathy Interviews Keep Missing the Point

You just wrapped a customer interview. You’ve got two pages of notes, and when you read them back later that day, nothing jumps out. No surprise. Nothing you didn’t already believe walking in. 

That’s not really an empathy interview. It’s more like a survey, just done on Zoom. 

I’m Kenny Kranseler, a principal consultant and trainer here at Productside. Before this, I...