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Brian Lawley

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Website

https://280group.com/

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BrianLawley

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November 2009

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https://www.goodreads.com/brian_lawley

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Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, author of six best-selling Product Management books, including Product Management for Dummies and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.

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Brian Lawley's Blog

Why Product Market Fit for Startups Fails (And How to Get It Right)

Productside | Product Management Courses & Training

Why Product Market Fit for Startups Fails (And How to Get It Right)

If you’ve ever worked with early-stage founders, you know this: product market fit for startups is rarely lost in execution. It’s usually lost long before a single line of code is written.

That truth came through loud and clear in my recent conversation with Shweta

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Brian Lawley’s books

Average rating: 3.76 · 559 ratings · 34 reviews · 19 distinct works • Similar authors

	Product Management For Dummies by Brian Lawley (Goodreads Author), Pamela Schure 3.90 avg rating — 238 ratings — published 2017 — 15 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "from" Around the World by Brian Lawley (Goodreads Author), Greg Cohen, Laura Lowell (Editor) 3.75 avg rating — 150 ratings — published 2010 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Phenomenal Product Manager: The Product Manager’s Guide to Success, Job Satisfaction and Career Acceleration 3.57 avg rating — 65 ratings — published 2009 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing 3.61 avg rating — 51 ratings — published 2007 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Optimal Product Process 3.60 avg rating — 5 ratings — published 2012	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Product Marketing Versus Product Management liked it 3.00 avg rating — 4 ratings — published 2010 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Top 10 Product Launch Mistakes liked it 3.00 avg rating — 2 ratings — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Gestão de Produto Para Leigos it was amazing 5.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Create Compelling Roadmaps really liked it 4.00 avg rating — 1 rating — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Four Quadrant Feature Prioritization Matrix 0.00 avg rating — 0 ratings — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Brian Lawley wrote a new blog post Why Product Market Fit for Startups Fails (And How to Get It Right) Productside \| Product Management Courses & Training Why Product Market Fit for Startups Fails (And How to Get It Right) If you’ve ever worked with Read more of this blog post »
Nov 27, 2025 03:25AM · like

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Quotes by Brian Lawley (?)

“Engineering-driven companies falsely assume that because they build it, the industry will magically become aware and be willing to buy it.”
― Brian Lawley, Optimal Product Process

tags: engineering, engineering-and-attitude, industry, product-management

1 likes

“Methodology must be flexible. Companies often don't adopt the materials & methods they were trained on because they aren't flexible enough.”
― Brian Lawley, Optimal Product Process

tags: companies, flexibility, methodology, product-management

1 likes

“After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.”
― Brian Lawley, Optimal Product Process

Brian Lawley’s Followers (9)

Brian’s Bookshelves

Brian’s Friends (10)

Brian Lawley

Goodreads Author

508 postsBrian Lawley's Blog

Why Product Market Fit for Startups Fails (And How to Get It Right)

Combine EditionsBrian Lawley’s books

rssBrian’s Recent Updates

Why Product Market Fit for Startups Fails (And How to Get It Right)

Brian’s Friend Comments

508 posts
Brian Lawley's Blog

Combine Editions
Brian Lawley’s books

rss
Brian’s Recent Updates