Ilmoonination

Actually, we have a waning gibbous moon tonight. It was full two nights ago. But I need to a headline, so there ya go.

How's fishing?

Mainstream media continues to get sidestreamed. That's what I take from Ad Market Resumes Tepid Growth In August, 'Traditional' Media's Share Falls Below 20%, by Joe Mandese in today's MediaPost. I want breakouts in the broad Digital category. I mean, I know the new Allstream is much broader than the old Mainstream, and also that some rivers are much wider and deeper than others.