A few weeks ago, I wrote a post spelling out how the letters in S-P-E-E-C-H can aid those who deliver presentations.

Now, it is time to turn to another gem in the communications vault — dealing with the press by spelling out helpful hints with the letters M-E-D-I-A.

Over the years, I have placed a strong emphasis on messaging. That is because it is impossible to overstate its importance.

For a thorough treatment of constructing your message, see “Eleven Elements to Model a M...