It happens when you’re starting to outgrow your brand. Looking to evolve (not perish). And something you’re going to start to see, is going to change everything I’m about to do. And everything you’re about to see in the coming months…

Leaving “The Bored Room” with a deeper yearning of wanting to accurately represent who I am now, not who I was then.

Looking back on my second year in business, as a professional Copywriter, it’s something I’m proud to step into, but is also a bit scary – taking my business to the next level.

The first year I started (July of 2010) I was just trying figure out how to do what I do, as a business. I studied Copywriting for about 2 years prior. I applied what I did on my own. And for about another year, after seeing the reaction people had to what I did, I knew I was a great idea to pursue as a business (even despite the fact that just about every ad firm out there gave me the cold shoulder).

So what does this mean to you?

With practically no investment or advertising to start, I created a profitable business since day one practicing what I preach (without acquiring any debt). Meaning, I used my skills in Copywriting to get my work, Copywriting.

From that, I “grew my mailing list”  (which just sounds so inauthentically weird to me). Developed what I was great at. And learned how much different I was than any other individual that does what I do – one of the most important things you’ll need to figure out and learn, if nothing else.

From there, I did some work for a number of boutique ad firms in NY, Chicago and Seattle. Stepped up to write copy for bigger brands like; HP, Microsoft, T-Mobile and more! And find myself…

In “The Bored Room” again.

It wasn’t until I sat down with my good friend and mentor (whom I haven’t seen in about 5 years now) that he said something that made all the sense in the world, but just didn’t click until now. Having built a number of million dollar businesses over the last thirty years, he looked at me and said that he couldn’t send any business my way.

I thought, “What?”

He said, “Well yeah. You have ‘ass’ in your name.”

Thinking back to my earlier days (although it’s really not that long ago), I remember this really unique philosophy I adopted from a lot of other people I didn’t personally know, that talked all about the people you choose to work with by how you communicate what you’re about. Looking back, I experienced turning people off to my business just because of the name I chose to represent it (not just from my own mentor) but looking back over the past year, I would say at least a dozen other people who told me they couldn’t refer anyone to me, or did, but were a bit “scared” to work with me.

It was then that I realized I had probably lost tens of thousands of dollars in business before even having a chance to even talk to anyone about what it is I can do for them and…

I guess I came to the conclusion that I’m not willing to lose that kind of business anymore (part 2 coming soon).

ARE YOU STANDING OUT FROM THE NOISE OR JUST ADDING TO IT?  Increase your sales with words – and lose the greasy sales pitch. Help you or your business go from copywrong to copywrite by getting inside tips, tricks and kicks delivered straight to your inbox. It’s free. Cancel anytime you like. Subscribe today (if you haven’t already done so) and receive one-of-a-kind access to any new products, services and more.

From small well-established businesses to large international ad firms & brands, I (Jared Matthew Kessler) have taken on a wide variety of copywriting projects that encompass just about everything in my field. Increasing sales with words, I help companies stand out from the noise (not just add to it).