If you’ve been following my blog (or have been on my mailing) for the last few months, you’ve probably seen a lot about “branding” – a highly apparent yet somewhat invisible part of your business that attracts (or repels) the kinds of customers you’re looking to close the deal on.

On a bigger scale, you’ve witnessed a lot of rebranding out in the world these days from Old Spice, JCrew, Burberry, Harley Davidson, UPS, Microsoft and a number of years ago – before they blew up – Target went through the same exact thing (before you even thought of stepping foot inside there).

In short, when you “rebrand” a business, it’s all about changing a particular feeling and perception that everyone has about your products or services – taking a lot more work and research than most of the world may ever care to know.

The reason I’m talking about it in 3 parts? Their’s frankly a lot to say about this and…

I’ve personally entered “The Bored Room” with my own unique brand – coming to realize that it’s finally getting time to step into a more accurate representation of who I am today and the kind of direction I see myself going in the future (for real this time).

It’s an important change that’s already happened internally for a number of months. But now it’s time to start doing this externally using; new photos, a new business name and website, brand new business cards, color schemes and more.

Why is this important to mention or talk about?

Because businesses these days are forever changing and growing. They evolve. They look at where they were versus where they are now and say to themselves, “We’ve outgrown who we used to be and who we like to work with. Let’s look to the future and grow into everything we know we can be, instead of everything we used to be.”

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From small well-established businesses to large international ad firms & brands, I (Jared Matthew Kessler) have taken on a wide variety of copywriting projects that encompass just about everything in my field. Increasing sales with words, I help companies stand out from the noise (not just add to it).