Although I’ve entered, “The Bored Room” with my own particular brand over the last few months, I look back over this past year of my business when I started, “The Kick Ass Copywriter” (in July 2010) and can’t help but notice how much has changed. Looking forward to the brand new site and business that’s slated to go live come November 1, 2012 there’s a lot to look back on.

For one, I have a lot more experience working with major brands. Getting to work with a lot of recognized ad firms in Seattle, it’s been amazing getting the chance to collaborate with some very talented creative professionals. From having the chance to work with very well-respected designers, Art Directors, Creative Directors and more… it’s been really rewarding, but also quite a challenge because…

The quality of work expected, is high. The time to do it in, is short. And it seems like every particular firm I’ve been writing copy for, they’re always looking for faster and better. Yet at the same time, it’s always forced me to rise to the occasion. To not just come up with creative one-of-a-kind ideas and copy, but to be able to work with others in a professional manner too.

However, what makes me the proudest, is when a client doesn’t just like my work, they love it. Having it seen by millions of people around the world and translated into various other languages, it’s pretty amazing to see where I’ve been, and where I am now.

This very growth spurt, is what’s forced me to re-brand the entire business. My hopes? Turning the “The Bored Room” to the “I’m-so-excited-I-won’t-know-what-to-do-with-myself-room.”

Thinking back to how I can help simplify so much of what I learned, into something as bite size as this blog, I keep coming back to one idea. In fact, just one word.

Standards.

Standards separates a Mercedes from a Kia. It separates Nordstrom from Walmart. It separates the mom-and-pop shops that are confounded with hardcore fans, and the mom-and-pop shops that might barely have even one fan.

It’s also something that I think we all have to look at in our own business because time and time again, it seems those with the highest standards, can get away with charging the most amount of money. It’s why I chose the designer I’m working with (over the hundreds I’ve seen over the years) and why I’m really working hard to make a copywriting website unlike any other I’ve seen – something that backs up the kind of service I would like to provide as a more boutique high-end type of service for established businesses looking to do what’s not being done.

Although we’re still a few more weeks away from our launch, I’m wondering what one particular word you feel has had a MASSIVE impact on your businesses and why?

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