Maybe it’s just because I’ve been running my own advertisements on Facebook to try to move my books, but I have noticed a rash of new authors claiming to be just like, the new, or the same as some of the most famous authors around. They don’t hold back. They claim to be the next Stephen King, the next Dean Koontz, the next Nora Roberts… The list goes on and on.

And I just can’t make myself do it. The name drop. For one thing, you need to be very careful comparing yourself to a great. Because if you do and I buy your book, it better live up, baby! Don’t compare yourself to King and then not even come close to delivering! And let me tell you, I’ve read some of them…

But it seems to work for them. I see their ad pop up with a couple of “Likes” and then, boom! Next thing you know they have over a thousand!

I see it works for them, hem-haw about it, and still can’t make myself do it. I know I style myself after some pretty well known authors, but to use their names to further my own career… it just doesn’t seem right to me.