Increase your web presence:Create a testimonial page on your websiteRetweak the SEO on your siteAsk fans to post their reviews on your Facebook pageSign up for TwitterClean up your social footprintCreate an author FB page and use it instead of your profileOffer bloggers advanced reading copiesGo on an online book tourHost Q+A sessions on Google+Create Facebook Friday videosRegister as an author on AmazonCreate a book trailerGet a new Author WebsiteBuild your fan base:Start a FB campaign to increase your fansStart a Google Campaign to increase traffic to your siteStart a controversial web seriesKeyword your blog postsCreate a monthly newsletterCreate an affiliate programHost guest bloggersBecome a guest bloggerCreate business cards with your web address on them and hand them outStart commenting on other blogs (early and often)Host regular author hangouts on Google+Host regular author interviews on Google+Get social media coachingCultivate Community:Create an online community with a forumSay thank you to readers with special incentives for being a fanAsk your reading community to design merchandise for your storeCreate a fan page for your main character (works well if they are in a series)Ask fans to create their own book trailers and post them onlineOffer core fans advanced copy of future booksAsk fans to post pictures of “character spottings”Use Twitter hashtagsPoll your readers and listen to what they sayAnswer all your blog commentsEngage with your fans on FBAsk your fans to post pictures of them reading your bookMake some extra money:Repackage old blog posts and sell them as an e-bookJoin an affiliate programSpeak on the core topic of your bookBecome a content writerFreelanceSell ads on your websiteSell ads in your newsletterWrite a new ebook tailored to your fansMentor another writerBecome an Amazon AffiliateOffer customizable ebooks for readersSell your book on your site, not just AmazonBuild your brand offlineWrite a Press ReleaseAsk to be interviewed by your local paperAsk to be interviewed by the paper your book is set inAsk to be interviewed by the local radio hostAsk to be interviewed on the local morning show (read this article first)Partner with a band that has the same cause as youGo on a physical book tourSell themed merchandise (Think Team Edward shirts)Rent a billboardHost a book release partyLink with an activity that supports your cause and sell your book thereCreate a viral video about a scene from your bookFind a Place To Give a Book Reading:Your local coffee shopA hospitalA retirement communityA rehabilitation centerA local churchA locally owned bookstoreThe library (try the five closest to your house)The local community collegeA schoolWherever the main setting of your book isGoogle+Videos you upload to FacebookDiscover where to donate your book (and make new fans):A women’s shelterA VA hospitalA children’s hospitalA retirement homeThe five closest libraries to your houseCommunity libraries at coffee shopsThe local community college libraryThe libraries in the town where the book was set inBookCrossing.comLocal B&B’sA prisonA church libraryBecome an expert:Become a HARO sourceGet active on LinkedIn AnswersWrite Op-Ed pieces on the core message of your storyGive lectures on the core message of your storyCreate a series of web-videos interviewing experts on the core message of your storyMake sure your author about me page is interesting and relevant