I would like to reach out to any and all authors who primarily maintain their own social media output. Within the last 3 or 4 months it has become painfully apparent the Facebook is no longer a real tool to be used in outreach to our fans and peers. I have been involved in several tests that prove what most have been saying: that Facebook's hunger to milk tremendous amounts of profits from all, has destroyed ANY benefit it used to have. There is no point or benefit to build a large following, as the more you have, the more they block from your feed. Many major players have already abandoned ship. Is it time?
The sad fact is that it has been proven that even if you cave and use either their advertising or pay per views, the outreach only goes to their own "like farms" which actually diminishes your reach to your true fans.
Unfortunately they have found and are religiously following the adage: Find something they like, then charge them through the teeth and give them less and less, for more and more.