Is Facebook Done?
I would like to reach out to any and all authors who primarily maintain their own social media output. Within the last 3 or 4 months it has become painfully apparent the Facebook is no longer a real tool to be used in outreach to our fans and peers. I have been involved in several tests that prove what most have been saying: that Facebook's hunger to milk tremendous amounts of profits from all, has destroyed ANY benefit it used to have. There is no point or benefit to build a large following, as the more you have, the more they block from your feed. Many major players have already abandoned ship. Is it time?
The sad fact is that it has been proven that even if you cave and use either their advertising or pay per views, the outreach only goes to their own "like farms" which actually diminishes your reach to your true fans.
Unfortunately they have found and are religiously following the adage: Find something they like, then charge them through the teeth and give them less and less, for more and more.
The sad fact is that it has been proven that even if you cave and use either their advertising or pay per views, the outreach only goes to their own "like farms" which actually diminishes your reach to your true fans.
Unfortunately they have found and are religiously following the adage: Find something they like, then charge them through the teeth and give them less and less, for more and more.
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Steve
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May 05, 2014 07:39AM
I fear you are right. Any thought I had of major marketing initiatives on Facebook have been changed. I am looking for alternatives now.
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It's all about timing and I think facebook for marketing's time is up. You try to circumvent the boundaries, by playing games, but ultimately you then spend all of your time doing that instead of writing. I don't want to have to buy every other independent author's book, just so they buy mine. How does that equate to REAL sales and Real followers?
I am disappointed with how hard it is to promote our work there. And, unfortunately, individual authors don't have much in the way of marketing budgets. And, marketing dollars have seldom proven effective for books. Just have to look elsewhere for solutions, I think.
I'm sitting here trying to think what might be the next great thing for independent author marketing...What if somebody snagged a domain name for something like, I don't know... say...MichiganAuthors.com and began promoting that as the place to do that.
You don't need profiles and followers... just people to post and respond to those posts to get the word out.
May not be trackable numbers but fair, honest exposer.
Golden Rule: You Post, You respond.
Simple as that.
If you want to take over and manage the domain, let me know. ;-)I fear the people making the most money in the writing game are the people who have made businesses around getting the writers to pay them for the secret to writing success, not the writers.
Let me think about that a day or two and I'll get back to you.
H.William wrote: "Let me think about that a day or two and I'll get back to you."Okay!
