Combining social and search is a powerful combination. 
The days of static websites dictating Search Engine Results Page (SERP) ranking is over. You might even think that setting up a Pinterest or Facebook Page gets you in the game, but it doesn’t. Activity plays a huge role in the business of discoverability. 
Even Google’s Chairman, Eric Schmidt recently admitted in a Bloomberg TV interview discussed in PC Magazine, that they missed the boat on social media. In the interview he said, “At Google, the biggest mistake that I made was not anticipating the rise of a social networking phenomenon … Not a mistake we’re going to make again.”  Read more »Jim Devitt is the author of the #1 Kindle Bestselling Young Adult novel, The Card. He's also a healthcare consultant specializing in helping healthcare companies and practices develop a social media marketing platform, and maximize cash flow. You can find him posting weekly to Indies Unlimited and occasionally as a contributor on Yahoo!