Perceived value is created not just by the price that is charged for something, but by a number of other factors, too.

In my previous post, I wrote about what perceived value is and how important it is to believe in your product’s value. HOW you portray that belief to others is very important, it’s not just writing a figure on a price tag, you need to create an impression of value which lives up to the monetary figure you are quoting.

I’ll use the example of the photo stall I set up...