Once upon a time, four Irish writers who had never met before (and knew each other only through twitter), went on a road trip to the Romantic Novelists Association Conference in the UK. From the moment we sat into the car, our roles were decided. I was one of the children in the back. Which was nice. But that’s another story.

At the conference, we listened to author Talli Roland speakabout marketing as a self-published author. At the time, I was traditionally published. This seemedlike a diffe...